Sponsor SLR in 2012!
Since 2006, Sustainable Living Roadshow has been the nation’s leading experiential marketing tour dedicated to educating college students and music fans aged 18-35 on how to “go green”. We are recognized as being the “hippest, most connected and relevant” youth culture experiential platform on the market and have a proven track record of distributing hundreds thousands of sustainable product samples, coupons and promotional messages for top green brands.
Our live college, school and concert events focus on educating, inspiring and empowering people with everyday solutions for a healthier planet and lifestyle. Using the theatrics and comedy of an “old timey carnival road show”, our education focuses on interactive fun with wide appeal. Aside from entertaining and informing, our additional mission is to help our partners, sponsors and underwriters represent their socially and ecologically responsible brands to hundreds of thousands of 18-35 year old college students and their peers. While Sustainable Living Roadshow attracts a multi-generational audience from a diverse range of backgrounds, it is particularly popular among the LOHAS study’s DRIFTER* market segment, a young, active and environmentally aware group consisting of 25% of the general population.
Sustainable Living Roadshow (SLR) programs are specifically designed to authentically connect your brand to some of the most relevant and important issues in American culture. Our approach integrates the best of live marketing, sampling, college and festival tours, cause campaigns and social and mobile media.
The Green Imperative
Sustainability is here to stay! Now that the 50-year consumer trend toward healthier lifestyles and greater concern for the environment has survived a prolonged and dramatic economic downturn, it is clear that these prevailing cultural attitudes are not going away. Dozens of years of market research indicates that this societal trend is only growing stronger and now has the support of two-thirds of the U.S. population; and younger generations show an even stronger propensity than their predecessors. The annual Lifestyles of Health and Sustainability (LOHAS) Consumer Market Segmentation study, first fielded in the late 90’s, continues to identify the largest segment in the study, one they call DRIFTERS. DRIFTERS comprise 25% of the population and are described as young, environmentally and socially aware, and are still forming their value system, including brand preference and loyalty. We feel that there is no better way to reach this pivotal market segment than by visiting them where they live and traveling there with Sustainable Living Roadshow.